We wanted to promote the message of road safety by doing more than an ad. We wanted people to believe they watch a live accident, caused by using smartphone when driving.
In order to do that, we "hacked" YouTube Live, and broadcasted a pre-recorded edited video of a fake accident, with
Ashley Bakshi, Israel’s most famous YouTube vlogger.
For a few moments, Ashley’s viewers were shocked and believed something happened to her, and so, the conversation about road safety was brought up.