21 women have been murdered in Israel in 2020, at home, with everyday appliances.
HaMashbir is an Israeli department store chain, which offers all kind of fashion and home products. But in violent homes, inoccent household items may have another usage.
On women’s day, we added tags to selected rpocuts, with small but important reminder. 



The campaign has received thousands of comments and shares,
and even an appearance on prime time TV.