Wix // Creative manager
At Wix.com and Wix Studio, I contributed to the rebranding and strategic repositioning of Wix as a professional platform for website creation. Additionally, I played a key role in the launch of Wix Studio, a dedicated sub-brand tailored to meet the needs of agencies and enterprises in web creation.
Some of my work:
Wix.com - Unwanted SEO
Wix.com - Security {Censored}
Wix.com - Security - Is your site next?
Wix Reliability - Be careful what you wish for...
Wix on Wix
Proving the capabilities of our platform by showing that even Wix is built on Wix
Wix on Wix - Infrastructure:
Wix on Wix - Enterprise:
A reminder for Women’s Day // HaMashbir
21 women have been murdered in Israel in 2020, at home, with everyday appliances.
HaMashbir is an Israeli department store chain, which offers all kind of fashion and home products. But in violent homes, inoccent household items may have another usage.
On women’s day, we added tags to selected rpocuts, with small but important reminder.
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The campaign has received thousands of comments and shares,
and even an appearance on prime time TV.
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The Day Shazam Went Deaf // WHO + Shazam
How can you tell people to protect their hearing and avoid loud music, exactly when they do that?
On March 3rd (International Ear Care Day) we sabotaged Shazam. We prevented it from hearing properly by adding a message to the listening screen.
Instead of just “listening” the screen said “Listening but hardly hearing”.
How did we do it? We created a regular banner ad that looked exactly like part of the screen, and made it look like it was part of the app’s interface.
The work was done for the world health organisation (WHO) and Shazam.
Awards:
Clio | Bronze x2
One Show | Silver Pencil
Eurobest | Bronze
Cannes Lions | Finalist
In partnership with:
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![Listening but hardly hearing]()
Never Forget // Post-It
Print work for Post-It, done as a student.
Featured in:
An article about this ad was published by “Ice”, biggest Israeli advertising website.
"Herzberg's ad makes a connection between the product, sticky notes that reminds important things, and the most important event of the Jewish nation. It does that in an original clever way" ~ Ice.co.il
Full article here. (Hebrew)