Super-pharm
is Israel's leading drugstore chain, which also offers optical services. When
the new collection of bifocal glasses was launched we decided to demonstrate
the advertages of bifocals.
A
special graphic technique which created an optical illusion, combining two
messages in one billboard. Each message was revealed from a different distance,
simulating the exact effect of bifocal glasses.
When
standing farther from the sign it reads
"seeing from far". When standing closer to the sign, it reads
"Seeing from Near".
