How can you use a celebrity in your ad, when you’re tight on budget? You create a celebrity.
Direct Insurance is an Israeli insurance company that uses animated pigeons in its ads. We invented a fictional character, who is a pigeon control specialist. He has a Facebook business page and a promoting video with a catchy song. His low-budget video quickly became a phenomena.
We recived thousands of interactions on his page, when some people actually wanted to order his services.
Once everyone knew him and his song, he became part of Direct Insurance campaign, starring in their videos alongside with the famous pigeons characters.