How can you tell people to protect their hearing and avoid loud music, exactly when they do that? On March 3rd (International Ear Care Day) we sabotaged Shazam. We prevented it from hearing properly by adding a message to the listening screen.
Instead of just “listening” the screen said “Listening but hardly hearing”. How did we do it? We created a regular banner ad that looked exactly like part of the screen, and made it look like it was part of the app’s interface.
The work was done for the world health organisation (WHO) and Shazam.
Awards: Clio | Bronze x2 One Show | Silver Pencil Eurobest | Bronze Cannes Lions| Finalist
