_{Ikea Hebrew Catalogue // Ikea}

Ikea’s product names are very hard to pronounce for Israelis. 
Together with Avshalom Kor, famous Hebrew linguist, we invented new Hebrew names for Ikea’s products. 

It's the first time IKEA translates its Swedish furniture names to another language.

You can visit the online Hebrew catalogue yourself, and learn how to pronounce some of the new made up Hebrew product names. 

Awards:
Golden Drum | Shortlist

Featured on:
Channel 12 News (Israel’s biggest News company):

Link to full article here (Hebrew).