A reminder for Women’s Day // HaMashbir
21 women have been murdered in Israel in 2020, at home, with everyday appliances.
HaMashbir is an Israeli department store chain, which offers all kind of fashion and home products. But in violent homes, inoccent household items may have another usage.
On women’s day, we added tags to selected rpocuts, with small but important reminder.
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The campaign has received thousands of comments and shares,
and even an appearance on prime time TV.
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The Day Shazam Went Deaf // WHO + Shazam
How can you tell people to protect their hearing and avoid loud music, exactly when they do that?
On March 3rd (International Ear Care Day) we sabotaged Shazam. We prevented it from hearing properly by adding a message to the listening screen.
Instead of just “listening” the screen said “Listening but hardly hearing”.
How did we do it? We created a regular banner ad that looked exactly like part of the screen, and made it look like it was part of the app’s interface.
The work was done for the world health organisation (WHO) and Shazam.
Awards:
Clio | Bronze x2
One Show | Silver Pencil
Eurobest | Bronze
Cannes Lions | Finalist
In partnership with:
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Never Forget // Post-It
Print work for Post-It, done as a student.
Featured in:
An article about this ad was published by “Ice”, biggest Israeli advertising website.
"Herzberg's ad makes a connection between the product, sticky notes that reminds important things, and the most important event of the Jewish nation. It does that in an original clever way" ~ Ice.co.il
Full article here. (Hebrew)
We Killed Ashley Bakshi // Or Yarok (Road Safety)
We wanted to promote the message of road safety by doing more than an ad. We wanted people to believe they watch a live accident, caused by using smartphone when driving.
In order to do that, we "hacked" YouTube Live, and broadcasted a pre-recorded edited video of a fake accident, with
Ashley Bakshi, Israel’s most famous YouTube vlogger.
For a few moments, Ashley’s viewers were shocked and believed something happened to her, and so, the conversation about road safety was brought up.
Ikea Hebrew Catalogue // Ikea
Ikea’s product names are very hard to pronounce for Israelis.
Together with Avshalom Kor,
famous Hebrew linguist, we invented new Hebrew names for Ikea’s products.
It's the first time IKEA translates its Swedish furniture names to another language.
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You can visit the online Hebrew catalogue yourself, and learn how to pronounce some of the new made up Hebrew product names.
Awards:
Golden Drum | Shortlist
Featured on:
Channel 12 News (Israel’s biggest News company):
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Link to full article here (Hebrew).
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