_{אשלייה אופטית // סופר פארם}

Super-pharm is Israel's leading drugstore chain, which also offers optical services. When the new collection of bifocal glasses was launched we decided to demonstrate the advertages of bifocals.

A special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.



When standing farther from the sign  it reads "seeing from far". When standing closer to the sign, it reads "Seeing from Near".