https://nivherzberg.com Niv Herzberg - Creative Portfolio Mon, 06 Jan 2025 15:29:44 +0000 https://nivherzberg.com en https://nivherzberg.com/Index Wed, 12 Feb 2020 14:36:40 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Index English | עברית Hi, I’m Niv. Here's some of my work: https://nivherzberg.com/Wix Mon, 06 Jan 2025 15:29:44 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Wix Wix &nbsp;// Creative manager At Wix.com and Wix Studio, I contributed to the rebranding and strategic repositioning of Wix as a professional platform for website creation. Additionally, I played a key role in the launch of Wix Studio, a dedicated sub-brand tailored to meet the needs of agencies and enterprises in web creation. Some of my work: Wix.com - Unwanted SEO Wix.com - Security {Censored} Wix.com - Security - Is your site next? Wix Reliability - Be careful what you wish for... Wix on Wix Proving the capabilities of our platform by showing that even Wix is built on Wix Wix on Wix - Infrastructure: Wix on Wix - Enterprise: https://nivherzberg.com/A-reminder-for-Women-s-Day Tue, 07 Feb 2023 21:32:55 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/A-reminder-for-Women-s-Day A reminder for Women’s Day&nbsp; // HaMashbir 21 women have been murdered in Israel in 2020, at home, with everyday appliances. HaMashbir is an Israeli department store chain, which offers all kind of fashion and home products. But in violent homes, inoccent household items may have another usage. On women’s day, we added tags to selected rpocuts, with small but important reminder.&nbsp; <img width="3566" height="1958" width_o="3566" height_o="1958" data-src="https://freight.cargo.site/t/original/i/5ba2325af44be33cc7885babf739cd9b0d3934d4425a37c02ee42b4d5ce908ec/Screencap--07-02-2023-at-23.56.522x.jpg" data-mid="167637956" border="0" src="https://freight.cargo.site/w/1000/i/5ba2325af44be33cc7885babf739cd9b0d3934d4425a37c02ee42b4d5ce908ec/Screencap--07-02-2023-at-23.56.522x.jpg" /> <img width="3584" height="1976" width_o="3584" height_o="1976" data-src="https://freight.cargo.site/t/original/i/a08ac4f67850e275c2ed733acd277ebb717d36e7a6784521491cf1b659f831c6/Screencap--07-02-2023-at-23.57.142x.jpg" data-mid="167637954" border="0" src="https://freight.cargo.site/w/1000/i/a08ac4f67850e275c2ed733acd277ebb717d36e7a6784521491cf1b659f831c6/Screencap--07-02-2023-at-23.57.142x.jpg" /><img width="3576" height="1976" width_o="3576" height_o="1976" data-src="https://freight.cargo.site/t/original/i/2ec24b2a3eb8501754eb953c1d4e22912f0defcf01b04dd24fd8230be4a85ed3/Screencap--07-02-2023-at-23.57.042x.jpg" data-mid="167637955" border="0" src="https://freight.cargo.site/w/1000/i/2ec24b2a3eb8501754eb953c1d4e22912f0defcf01b04dd24fd8230be4a85ed3/Screencap--07-02-2023-at-23.57.042x.jpg" /> The campaign has received thousands of comments and shares, and even an appearance on prime time TV.&nbsp; <img width="1079" height="609" width_o="1079" height_o="609" data-src="https://freight.cargo.site/t/original/i/4e76caa186b1337397ec4073df56c3c62fdc746e98e0dbd4cb9fec9f7003cb96/tempFileForShare_20210307-142850.jpg" data-mid="167637150" border="0" src="https://freight.cargo.site/w/1000/i/4e76caa186b1337397ec4073df56c3c62fdc746e98e0dbd4cb9fec9f7003cb96/tempFileForShare_20210307-142850.jpg" /> https://nivherzberg.com/The-Day-Shazam-Went-Deaf Wed, 12 Feb 2020 14:36:35 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/The-Day-Shazam-Went-Deaf The Day Shazam Went Deaf // WHO + Shazam How can you tell people to protect their hearing and avoid loud music, exactly when they do that? On March 3rd (International Ear Care Day) we sabotaged Shazam. We prevented it from hearing properly by adding a message to the listening screen. Instead of just “listening” the screen said “Listening but hardly hearing”. How did we do it? We created a regular banner ad that looked exactly like part of the screen, and made it look like it was part of the app’s interface.&nbsp; The work was done for the world health organisation (WHO) and Shazam.&nbsp; Awards: Clio&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; |&nbsp;Bronze x2 One Show&nbsp; &nbsp; &nbsp; &nbsp;| Silver PencilEurobest&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;| Bronze Cannes Lions | Finalist In partnership with: <img width="4786" height="1027" width_o="4786" height_o="1027" data-src="https://freight.cargo.site/t/original/i/e84734dbd723c64a9b8402a553745ac21e35408f86ebbb1403e0363f54a06a4d/Logos.png" data-mid="60919950" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/e84734dbd723c64a9b8402a553745ac21e35408f86ebbb1403e0363f54a06a4d/Logos.png" /> <img width="566" height="635" width_o="566" height_o="635" data-src="https://freight.cargo.site/t/original/i/58b07d662475d233eac5406e583e4fa47dba09541bb62e5783eaef658081cfbc/Shazam-App-Screen.jpg" data-mid="60919948" border="0" data-scale="57" alt="Listening but hardly hearing" data-caption="Listening but hardly hearing" src="https://freight.cargo.site/w/566/i/58b07d662475d233eac5406e583e4fa47dba09541bb62e5783eaef658081cfbc/Shazam-App-Screen.jpg" /> https://nivherzberg.com/Never-Forget Thu, 13 Feb 2020 15:52:46 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Never-Forget Never Forget&nbsp;// Post-It <img width="844" height="1200" width_o="844" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c751caceeddd968ad3be741fcf21f28df20761831b55b7e590b6958fbbe008cf/NivHerzberg_postit-1200_a.jpg" data-mid="61015060" border="0" data-scale="64" src="https://freight.cargo.site/w/844/i/c751caceeddd968ad3be741fcf21f28df20761831b55b7e590b6958fbbe008cf/NivHerzberg_postit-1200_a.jpg" /> Print work for Post-It, done as a student.&nbsp; Featured in:&nbsp; <img width="512" height="269" width_o="512" height_o="269" data-src="https://freight.cargo.site/t/original/i/26244be0d0e73d754258d35706a5d010df122c59d1c0f24724ba93e5fbe6d3ff/Archieve-logo.png" data-mid="61015287" border="0" data-scale="28" src="https://freight.cargo.site/w/512/i/26244be0d0e73d754258d35706a5d010df122c59d1c0f24724ba93e5fbe6d3ff/Archieve-logo.png" /> An article about this ad was published by “Ice”, biggest Israeli advertising website. <img width="2000" height="1655" width_o="2000" height_o="1655" data-src="https://freight.cargo.site/t/original/i/96c1e488df7f72df9b4d85e43152fd76654da8a4256b6f66648535414dc24c98/Ice2.png" data-mid="61016477" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/96c1e488df7f72df9b4d85e43152fd76654da8a4256b6f66648535414dc24c98/Ice2.png" /> "Herzberg's ad makes a connection between the product, sticky notes that reminds important things, and the most important event of the Jewish nation. It does that in an original clever way" ~ Ice.co.il Full article here. (Hebrew) https://nivherzberg.com/We-Killed-Ashley-Bakshi Wed, 12 Feb 2020 14:36:35 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/We-Killed-Ashley-Bakshi We Killed Ashley Bakshi&nbsp;// Or Yarok (Road Safety) We wanted to promote the message of road safety by doing more than an ad. We wanted people to believe they watch a live accident, caused by using smartphone when driving. In order to do that, we "hacked" YouTube Live, and broadcasted a pre-recorded edited video of a fake accident, with Ashley Bakshi, Israel’s most famous YouTube vlogger. For a few moments, Ashley’s viewers were shocked and believed something happened to her, and so, the conversation about road safety was brought up. https://nivherzberg.com/Ikea-Hebrew-Catalogue Wed, 12 Feb 2020 14:36:36 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Ikea-Hebrew-Catalogue Ikea Hebrew Catalogue // Ikea Ikea’s product names are very hard to pronounce for Israelis.&nbsp; Together with Avshalom Kor, famous Hebrew linguist,&nbsp;we invented new Hebrew names for Ikea’s products.&nbsp; It's the first time IKEA translates its Swedish furniture names to another language. <img width="2000" height="1655" width_o="2000" height_o="1655" data-src="https://freight.cargo.site/t/original/i/045a0b94c19d8e0c92910474b6ca5a050c0f307f19b1e7ab5990e0a3c62e25e4/Ikea-Website-PNG.png" data-mid="60919969" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/045a0b94c19d8e0c92910474b6ca5a050c0f307f19b1e7ab5990e0a3c62e25e4/Ikea-Website-PNG.png" />You can visit the online Hebrew catalogue yourself, and learn how to pronounce some of the new made up Hebrew product names.&nbsp; Awards: Golden Drum | Shortlist Featured on: Channel 12 News (Israel’s biggest News company): <img width="2000" height="1655" width_o="2000" height_o="1655" data-src="https://freight.cargo.site/t/original/i/2073be101a9f43f0ae2a057ae4d0cb327b28e508d820057cce45ae971f49198d/ikea-news-copy.png" data-mid="61085273" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/2073be101a9f43f0ae2a057ae4d0cb327b28e508d820057cce45ae971f49198d/ikea-news-copy.png" /> Link to full article here (Hebrew). <img width="1080" height="861" width_o="1080" height_o="861" data-src="https://freight.cargo.site/t/original/i/263800288022fad43cd8d1fb9deeddc916c2b1ad5c35584b994d622057204d62/Ikea-Tag.jpg" data-mid="60919971" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/263800288022fad43cd8d1fb9deeddc916c2b1ad5c35584b994d622057204d62/Ikea-Tag.jpg" /> <img width="1852" height="1300" width_o="1852" height_o="1300" data-src="https://freight.cargo.site/t/original/i/29c166ece0b9b57331abed3ef487c73c2db747ff839b3ddc0b95a6ad3093c470/Back-Side-Poster.jpg" data-mid="60919970" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/29c166ece0b9b57331abed3ef487c73c2db747ff839b3ddc0b95a6ad3093c470/Back-Side-Poster.jpg" /> https://nivherzberg.com/Amazon-in-Israel Wed, 12 Feb 2020 14:36:36 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Amazon-in-Israel Amazon in Israel&nbsp;// Amazon The launch video of Amazon in Israel, announcing the site is now in Hebrew. We used the famous Israeli ABC song, and replaced the words with products names. Each letter presented a different product, starting in the same letter. https://nivherzberg.com/Domino-s-world-cup Wed, 12 Feb 2020 14:36:37 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/Domino-s-world-cup Domino’s World Cup&nbsp;// Domino’s Fact #1: World cup is one of the busiest periods for Domino's, they’re always looking for new delivery guys. Fact #2: The Israeli soccer team never succeed to make it to the World cup. So who has nothing to do during the world cup, and is available to work for Domino’s? You’re right. The Israeli soccer players.&nbsp; We let the Israeli soccer team players to work for Domino’s, and created a video that shows their funny attempts to deliver pizza.&nbsp; https://nivherzberg.com/The-Freedom-to-Choose Wed, 12 Feb 2020 14:36:38 +0000 Niv Herzberg - Creative Portfolio https://nivherzberg.com/The-Freedom-to-Choose The Freedom to Choose&nbsp;// Tiv Ta’am Tiv Ta'am is one of the only Israeli super-market chains open on Sabbath. While there are more and more right-wing radical people who are calling to shut businesses on Sabbath, we chose to express the voice of the freedom of religion, using the iconic record of Israel's first prime minister.